What is SEO? SEO stands for Search Engine Optimization and is the process of getting your website found in the “free” or “organic” search results of search engines. There are hundreds, possibly thousands, of different factors that go into being successful in SEO.
SEO isn’t just about having a website that Google likes. The whole concept of SEO is to have a website that consumers like. If you are able to provide your end user with both, its a win-win-win.
why do i need seo?
Good question. Google, Bing and Yahoo are the go to spots for consumers looking for something. These search engines do a really awesome job of trying to pair those consumers with business that offer what the consumer wants. When that match happens, the search engines drive traffic to your site (those consumers) and voila! sales happen.
If you do not do something for SEO, you can’t be found by the search engines and you have zero chance of being found by consumers looking for your services. Example, let’s say I am looking for a Plumber in Houston. I would (talk to) type in “plumber near me” and see what results were found. If you aren’t doing SEO for “plumber near me”, or “plumber”, how do the search engines know that you are a local plumbing company?
Now you understand why you might (read: MOST DEFINITELY) need SEO. But where do you start? How do you do SEO? Can you do SEO yourself? You could…but it would be much like us doing our own home service job. It just ends up being messy and expensive, unless you leave it to the professionals.
How long does it take to rank on google?
The most common question we get about SEO is “How long will it take to get me to Page 1?”. And while we wish we owned Google, we don’t and can’t give you an exact time frame. But we do know that anywhere between 3-6 months you will start to gain traction. Your SEO should be an ongoing process much like any other marketing. It should be constant and consistent…the hard work will pay off.
The other factor that plays into your SEO is how competitive your industry is. In Houston, there are 30,600,000 results (just type in ac company Houston, TX). That is a lot of business that are trying to rank in the SEO game.
The good news is that we can try and minimize that time frame. As we mentioned, there is a lot of on-page and off-page SEO work that goes into an SEO gameplan…just don’t expect success to come easy. SEO is an investment and a LONG TERM STRATEGY. The longer you do it, the greater the results.
How much does seo cost?
SEO price varies due to the variety of the projects. It’s not as easy as you think to determine the price either. There are several factors that go into determining the cost for SEO.
1. What is your current situation? Are you anywhere to be found on the search engines?
2. Where do you want to be? No one has ever come to us and said “we want to be on page 2 for ac repair houston”. The keywords matter.
3. How fast do you want to get there? When you purchase SEO services from us, you are buying the blocks of our time. If you want us working on SEO for 4 hours a day (versus one hour a day), you’ll have a different budget.
4. Who are you trying to beat? We know, there is another company who does exactly what you do and they are found on page 1 and you want THEIR SPOT. You know they didn’t get there overnight but we can see what they are up to with their SEO and build a plan to get you there.
once i make it to page 1, can i stop doing seo?
Nope. Well technically you could, but we don’t recommend it. Once you have received the visibility that you want, you still have to keep fighting for the position. Your competitors aren’t going away. They aren’t going to stop fighting for your spot on Page 1. SEO is a moving target. If you give up, you will lose all of the momentum that you’ve gained.
The other to keep in mind is that awesome, well put-together SEO is VERY different than that down and dirty SEO (which we don’t offer, btw). We have seen it happen before…we have a client who is killing it in SEO. The love the work we’ve done, their business has improved and they are ranking exactly where they should be. Somehow, somewhere, another local SEO company has convinced them that they can do the SAME SEO job as we can, for less. So they decide to change SEO companies. A few months later, they call us freaking out because they can’t be found, they aren’t getting SEO reporting and they don’t know what they are paying for. The old adage is true: You get what you pay for.
looking for an awesome houston seo company?
You must be because you found us! We have worked for over 20 years as experts in the SEO field. We understand what Google wants and expects from your website and we follow Google Best Practices to a tee. There is no magic bullet to make you rank at the top of the search engines, nor is it rocket science…it just takes good, old-fashioned work. We work hard to make sure your website has everything it needs to be served up for your search term.