Responsive Web Design

There are so many different terms when it comes to websites! What is responsive design? What does it mean to have a responsive website? And do you really need a responsive website to compete in the online world? The short answer is YES. 

Responsive Web Design is Google’s recommended approach to mobile web design. Google is all about user experience. It wants the user to have their question answered as easy and as fast as possible. If a user has to horizontally scroll, has to pinch down to size, or takes too long to load, you can pretty much guarantee that it isn’t meeting Google’s requirements. 

What Is Responsive Web Design?

Search used to only be on a desktop…but along came tablets, mobile devices, smart phones and websites couldn’t keep up! For the first time (in 2014) mobile search surpassed desktop search. And Google freaked out. Every web company out there was screaming mobile, mobile, mobile!

For those of you who didn’t jump on board, you probably noticed that your presence on Google started losing ranking. But why? Because your website wasn’t responding to the technology that was surrounding it.  

Responsive websites respond to the screen size of the device you’re viewing it on. Instead of creating different websites for different devices, your responsive website rearranges the elements to fit any screen, making sure that anyone, anywhere can see your site. 

Fun fact: 75% of Americans bring their phones to the bathroom! Super gross but if they are searching during their “down time” you might as well make your user experience available!

 

Do I Need A Responsive Website?

100% yes…if you want to attract new clients. There are a ton of business that are losing potential business because of their old, outdated website! Did you know that nearly 40% of users will stop going to a site that is unattractive? Time is precious and users aren’t willing to spend their time dealing with a site that doesn’t perform. By creating a responsive website, you’ll benefit from:

Increased Mobile Traffic: Everyone has a mobile device and the rates of usage are increasing everyday. If you give the consumer a quick and easy way to get what they want from your site, they will continue to come back. 

Improved SEO: This is the biggest advantage to having a responsive website – SEO juice! Google now requires your site to be responsive, even if they don’t outright tell you. Don’t believe me? If your site isn’t responsive, Google is making sure the user is warned. 

 

WHY CHOOSE A GOOGLE CERTIFIED PARTNER?

The goal of Google Partners is to provide a resource for finding a reputable company to work with, and what better way than to use a trusted business partner by Google. Contact us today to find out how we can help you with your SEO and Adwords management.

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