Houston Social Media Management

We know that you barely have time to interact with your “real” friends, family, and clients, let alone Instagram, Facebook, Twitter, LinkedIn, Pinterest, G+ and all of the other 10,000 social media sites. As a business, how do you manage it all? With our Houston social media management services, that’s how!

When using social media you are connecting to “real” people in your life. As a business, wouldn’t you want to inform your customers about what is going on with your business?  Social media channels allow you to update, inform, and converse without about your news in real-time. 

Should I use Social Media?

As a small business owner, social media can help you attract valuable customers and is relatively inexpensive. If nothing else, you are branding your business with constant top of mind awareness. But to know if you should use social media, you first need to establish if you can be consistent in your posting and messaging. Take the headache and the hassle out of social media with our simple Houston social media management services.

When clients come to us asking if they should use social media, we go through some questions and answers with them. Here is what we ask:

1. Are you potential customers on social media? Considering that 70% of the U.S. population has at least one social media account, chances are that the answer will be yes. 

2. Do you have someone dedicated to doing that job? As a busy business owner, there is no way that you can do everything it takes to run a business along with handling social media consistently. Regardless of who the person is, or what their other responsibilities are within the company, they have to remain dedicated and consistent. 

3. Do you have something specific to say? Consumers are bombarded EVERY day with a company trying to sell something. Don’t do that in your social media posts. The point of social media is to be entertaining – not boring or sales-y.  If you have a cultivated content strategy, social media can prove to be a great vehicle to reach new clients.

Social Media benefits for your business

Before you start to use social media, you should start with your goals for this marketing approach. What questions should you be asking when it comes to figuring out your goals?  Mainly, just one. What message are you trying to send your audience through social media? Social media fame does not happen over night.  Let us take one more thing off your plate with our Houston social media management service.

One of the toughest challenges to creating content for social media is the consistency of it all. We all like pretty pictures but how do we keep the words and interaction behind it meaningful? Build content themes and werk, werk, werk. Make sure your photos and thoughts meet your message every.single.post.

Don’t forget to engage with your audience. If someone @’s you, be sure to respond thoughtfully. Or depending on the comment, respond in your voice. Social media is just a digital extension of your company so be sure that clients are getting a feel for who you are as a company and brand.

What Social Media channel should I use?

There are a ton of social media channels and the most common are Facebook, Yelp, Twitter, Instagram and SnapChat. How do you know which social media to use for your business? Let’s see how they measure up against each other. This is where our premier Houston social media management services come into play. We can help you decide which channels are going to drive the best results for your business.

1. Facebook: This is the most widely used, with 1.5 billion daily active users. One of the reasons it makes the #1 spot, you can usually find your target audience as a user considering the diversity of the users and it’s worldwide reach.

2. Instagram: Facebook now owns Instagram and has 500 million daily active users. Because Facebook owns it, Instagram has all of the same paid benefits. Instagram is photo and video based which helps the end user remember your product!

3. Pinterest: If your business is trying to reach females, Pinterest is one of the platforms you should be on…but only if it makes sense. Pinterest caters to creative, crafty products and services. But with 175 million active users, there are a ton of potential clients you could reach.

What is the best way for my business to use Social Media?

Content ideation takes time and a lot of thought. It’s what will separate you from your competitors and (hopefully) get you to become the expert. But how do you create content? 

  1. Brainstorm. Yep, content marketing starts with brainstorming. What do you think would interest your clients? Do you get asked the same thing over and over by your clients? That’s usually a good indicator that its a highly searched for topic. 
  2. Competitive Research. What are your peers doing? What are your industry leaders doing? Do your research to see who your competition is and how frequently they are adding new content.
  3. Think Laterally. Listen, we get that you can only write so much about air conditioning units, plumbing fixtures or automotive services. But if we think about it laterally, we can talk about the history of the item, the weird things that other countries do with said items or even how these things have changed over the years. It doesn’t all have to be technical – feel free to get fun with it.

Why Choose a Google Certified Partner? We specialize in Houston Social Media Management!

The goal of Google Partners is to provide a resource for finding a reputable company to work with, and what better way than to use a trusted business partner by Google. Contact us today to find out how we can help you with your Houston social media management, SEO, and PPC management.

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