Copy-writing, albeit about your own business, can be downright boring. If you are bored writing it, chances are your potential customers are going to be bored reading it. How do you overcome that? To answer that you must ask yourselves a few things:
- What is your USP (unique selling proposition)? What makes you different from your competitors? By informing your future client of those things, we will hopefully get your message resonating with them. For example, we believe that what we do as an SEO brings value to our customers. We bring a servants’ heart to each job that we do and hope to provide a simple solution to our client’s already busy lives.
- What value do you bring to your customers? And while “air conditioning” is of value (especially in this heat!), it’s not the type of value we are looking for. Is it “quick service”? Maybe “on time when you need it most”? What are you offering to sweeten the deal?
- What problem are you solving? We listen to calls from homeowners all day. And the majority of the time, they are asking a specific question. “Why is my faucet leaking”? “I think I see a leak in my roof but it might be my ac unit?”. The list goes on and on. If your website has content on it that clients are looking for, that is a win! Not just for your future client but for Google. They will take notice which will return in a boost for your site.